WHERE WE COME IN
Most hospitality projects start
with a business problem,
not a design idea.
A brand is requiring work.
PIP compliance, brand standard implementation, or a conversion to a new flag.
The property is dated.
Guestrooms, corridors, and public spaces that no longer support the rate you're trying to hold.
A space isn't earning.
Lobbies, restaurants, bars, and amenities that take up floor area without contributing to it.
Something is changing.
A repositioning, an adaptive reuse, a new concept, or a phased renovation you need to stage without closing.
A decision needs to be made.
A major investment is being considered, and the design direction needs to be clear before the capital is committed.
If your situation is on this list, the conversation is worth having.
We work with owners, developers, franchisees, asset managers, management companies, and operators, and alongside the architects, contractors, and procurement teams already on your project.
A comprehensive approach to hospitality design; balancing strategy, execution, and long-term performance.
PATHWAYS
Regardless of pathway or level of support, every Designology project is executed with the same commitment to clarity, precision, and performance.
PROTOTYPICAL DESIGN
A structured approach to executing brand standards with clarity and consistency.
For hotel brands and ownership groups working within established design guidelines, Designology provides expert interpretation and precise execution, ensuring brand compliance without sacrificing quality or efficiency.
what's included:
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Interpretation and execution of brand-approved design intent
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Alignment with existing standards, finish requirements, and FF&E packages
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Design selections from approved brand vendors
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Recommendation of equivalent alternatives where required
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Key-area 3D renderings
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Consistent documentation to support multi-property implementation
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Coordination of design submissions with brand teams, and incorporation of their comments
Ideal for: Renovations, refreshes, and conversions where brand compliance and efficiency are essential.
Brand standards set the floor. How you execute them determines whether the asset performs at the top of its comp set or the middle of it. We work within the brand's requirements while protecting the decisions that carry the most weight for you: the ones affecting PIP compliance and timeline, guestroom condition scores, and cost per key against your approved reserve.
We don't charge for brand-driven revisions.
Where a project requires submission to a brand or franchisor, preparing the submission and revising the design to satisfy the approving party's comments are included in your fee.
A tailored design process focused on originality, performance, and long-term value.
CUSTOM DESIGN
For independent hotels, resorts, and hospitality spaces where differentiation is the asset, Designology leads a concept-driven process from narrative development through implementation-ready documentation.
what's included:
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Concept development and narrative direction
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Bespoke space planning and interior layouts
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Custom finish and FF&E + OS&E selections
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Design presentation packages and visual storytelling
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Key-area 3D renderings
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Detailed drawing and specification packages to communicate design intent and support construction and pricing
Ideal for: Independent hotels, resorts, restaurants, and specialty hospitality spaces where originality and differentiation matter most.
Independent properties compete on differentiation, and differentiation is what supports a rate premium. Our concept work begins with the commercial question before the creative one: which spaces drive rate, which drive capture, and where design investment produces returns that hold beyond the first year.
SERVICE TIERS
Four levels of support — chosen by scope, not size.
These tiers are shaped by scope, not property size. A 30-key boutique can choose Full Service, and a 150-key resort might only need Concept. The right fit comes out of your discovery conversation, not a room count.
advisory
Clear direction on where your money should go, before you commit to a scope.
You're weighing a renovation or looking at an acquisition, and you want to know which design decisions will actually affect performance before you set a budget.
what's included:
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Design Investment Priorities Memo
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Review of existing conditions, brand standards, or PIP requirements
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Direction on material and finish strategy
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Prioritised recommendations ranked by likely commercial impact
CONCEPT
The creative vision, fully resolved and ready to hand to your team.
what's included:
You have the people to execute but the vision isn't settled yet, or you need something persuasive to put in front of partners, a lender, or a board.
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Concept narrative and design direction
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Material, finish, and colour language
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Spatial intent and layout direction
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FF&E character and reference direction
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Key-space renderings
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A presentation package suitable for lenders, partners, and boards
DESIGN
Our core offering. The complete design, documented so your team can price it and build from it.
what's included:
You're moving ahead and you need a full set of drawings and specifications. If the property carries a brand, we handle the submissions and the back and forth that comes with them.
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Documented layouts and space planning
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A full drawing set
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FF&E schedules and specifications with sourcing detail
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Brand submissions prepared and revised at no additional charge
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Key-space renderings
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Photography package available
FULL SERVICE
The design, documented and then protected through construction.
what's included:
You want continuity from design through to opening. We remain the point of contact for design questions during construction, recommend and communicate with the consultants and suppliers the project requires, and protect the decisions made during design as the work is built.
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Everything included in Design
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OS&E schedules
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Response to contractor and vendor questions through construction
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Site visits at agreed project milestones
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Punch list and closeout review before opening
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Additional key-space renderings
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Photography package available
Designology FieldVieW PACKAGE
A drawing set is built for pricing and permitting.
It isn't built for a millworker standing in a guestroom trying to find one detail inside two hundred pages.
FieldView puts a site-specific code on the wall of each active work zone. Scanned from a phone, it opens only what applies to that space: the relevant plans and elevations, the finish schedule, the material specifications, and the renderings showing what the finished room is meant to look like.
Trades see the design intent alongside the technical information, so fewer decisions get made by guesswork. Fewer questions come back to the design team. Fewer installations have to be undone.
Available as an add-on to Design and Full Service engagements.
A guided, streamlined experience.
Designed for clarity from start to finish.
THE PROCESS
Efficiently managed, every step of the way, so you always know where your project stands and what comes next.
Every project moves through the same sequence.
Your tier determines how far along that sequence we travel together.
We start by understanding the property and what you need it to do.
what happens:
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Review of your goals, brand or PIP requirements, and budget parameters
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Assessment of existing conditions, constraints, and opportunities
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Confirmation of scope, programme, and the spaces included
Where a property doesn't have a current set of drawings, we arrange for a survey team to produce one before design begins.
All tiers
The creative direction takes shape.
what happens:
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Development of the design narrative and creative direction
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Establishment of the material, finish, and colour language
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Direction for spatial intent and the character of furniture and fixtures
We present the direction and work through it with you properly. Feedback at this stage is about whether the direction is right. The detail comes later.
All tiers · Advisory concludes here
The approved direction is resolved into specifics.
what happens:
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Resolution of layouts, finishes, and fixture selections
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Development of furniture selections to the level required for pricing
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Identification of items carrying long lead times
Long lead times are identified early so they don't drive the schedule later. Where cost, lead time, and durability pull against each other, we set out the trade-offs so the decision is an informed one.
Concept, Design, Full Service
The design is presented for sign-off, and where the property carries a brand, submitted to the franchisor.
what happens:
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Presentation of the developed design to your team
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Submission to the brand or franchisor where required
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Response to comments and revision until the design is approved
We handle the submission and the correspondence that follows. Where feedback is coming from several stakeholders, we consolidate it into a single direction before revising. Brand-driven revisions are included in your fee.
Concept, Design, Full Service · Concept concludes here
The approved design is documented for pricing and construction.
what happens:
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Preparation of drawings and specifications communicating design intent
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Coordination with the consultants your project requires
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Issue of the documentation set for pricing and construction
Most projects require consultants outside our scope, such as engineers or code specialists. We identify what your project needs and recommend people we've worked with. You contract with them directly, which keeps their pricing transparent to you.
Design, Full Service · Design concludes here
We stay involved while the property is built.
what happens:
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Response to contractor and supplier questions as they arise
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Review of submittals and samples against the approved specifications
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Site visits at agreed milestones, and closeout review before opening
Questions come up on site constantly, and we're the ones who answer them. You won't be left standing between your contractor and a drawing set trying to work out what was intended.
Full Service
Timelines vary with property size, phasing, and brand approval requirements. Your programme is confirmed in writing before we begin.
THE FULL PICTURE.
Everything, in one document.
Our Services and Engagement Guide sets out each tier in detail: complete deliverables, revision structure, add-on services, our billing and expense policy, and payment schedules by tier.
One fee, agreed before we begin.
FEES
Every property is different, so we quote each project rather than publish a rate. Your fee is established during discovery and confirmed in writing before any agreement is signed. You'll know what the work costs before you commit to it.
what shapes your fee
Fees are shaped by the size of the property, the number and type of spaces in scope, and the depth of documentation required. Brand or PIP complexity, programme and phasing, and travel all factor in as well.
payment structure
Different tiers carry different payment structures, shaped around your capital planning. On longer projects the documentation fee settles before trades mobilize, so nothing is held up once the site is running. Which structure suits your project is one of the things a first conversation settles.
